SOSOO Amenities — Resources
Two things are happening simultaneously in the hotel amenity category. Regulation is eliminating single-use plastic formats. And a growing number of general managers are acknowledging that the licensed retail brand model has been undermining their property's identity for years.
The properties that treat these as one decision — rather than two separate problems — will operate with a meaningful advantage heading into 2027.
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The transition away from single-use miniatures has not been straightforward, and the industry has been honest about it.
Guest complaints about shared dispensers are real. Theft and decanting from refillable systems — rare with sealed miniatures — has become a documented operational problem. Loss rates on poorly designed systems can be substantial.
The honest conclusion: replacing single-use plastic with a bulk dispenser does not automatically produce a better result — environmental, operational, or experiential. The format change is necessary. Format alone is not sufficient.
What determines whether the transition succeeds is the quality of the packaging, the formulation inside it, and the operational design behind it. Properties that addressed all three are reporting better guest satisfaction scores than they had with single-use miniatures. Properties that addressed only the format requirement are not.
A guest paying a premium room rate expects the amenity experience to reflect that investment. When the bathroom contains a brand they own at home — available at every airport at accessible price points — the premium signal breaks down.
The property has paid a licence premium. The guest feels nothing they would not feel elsewhere. Neither outcome is what the amenity budget is supposed to achieve.
The signature collection. Some properties have developed their own amenity line with a formulation partner — a product that carries the hotel's identity, is built around a specific sensory brief, and does not exist anywhere else. Several of these collections have performed well enough with guests to be placed on retail sale. When an amenity sells out in a hotel boutique, it has become a revenue stream rather than a cost.
The total design approach. Others have treated every bathroom material decision as part of a coherent sustainability commitment. Ceramic dispensers instead of plastic. Cotton buds in stone or marble vessels. Additional amenity items available on request only. The result is a programme that guests read as intentional rather than compliant.
Both approaches solve the regulatory requirement. Both simultaneously address the brand identity problem. Neither involves a licensed retail brand.
The September to November window is when Balearic properties set supplier contracts and operational budgets for the following season. Decisions made in that window determine what guests experience from June 2027 onwards.
A fully customised amenity programme requires 14 to 20 weeks from briefing to first delivery. That window is closer than most procurement calendars account for.
Start your programme with SOSOO or contact us at cs@sosooamenities.com.
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