Private Label Yacht Amenities

Private-label and bespoke amenities for yachts

A yacht amenity programme can carry your identity at three levels: co-branded as standard, fully white-labelled as a premium add-on, or developed from scratch as a bespoke formulation. SOSOO builds all three on Korean clinical formulation tuned for marine conditions, with full EU compliance and the Operating System included. What "private label" means here, and how to choose the right level.

Three levels of ownership

Co-branded — standard. The programme presents as the vessel's own alongside SOSOO. This is the default and it is included: your name, your identity, on a developed marine formulation guests have not met elsewhere.
White-label — premium add-on. The programme presents entirely as your own brand, with SOSOO in the background. Available as a paid add-on rather than a deal-blocker.
Bespoke — the Atelier tier. Scent, actives and packaging developed from a brief for a specific vessel or fleet. The programme becomes part of the experience, not a label on a base. See the superyacht tiers →

One thing is constant across all three: the compliance ledger stays SOSOO-owned, because it is what keeps the programme documented and defensible under Law 8/2019 and PPWR.

Off-the-shelf, private label, or bespoke

Consideration	Off-the-shelf brand	Co-brand / white-label	Bespoke (Atelier)
Identity	Someone else's	Yours, on a SOSOO base	Yours, from scratch
Exclusivity	Low	High	Total
Marine formulation	Rarely	Yes	Yes, tuned to brief
Lead time	Immediate	Short	14–20 weeks
Best for	Recognition	Owners & fleets	Signature vessels

Why a private or bespoke programme beats a licensed brand at sea is covered in the bespoke alternative to licensed yacht amenities.

Who it is for

Owners who want the vessel's amenities to feel as considered as the rest of the interior.
Management companies standardising a branded programme across a fleet.
Charter operators building a recognisable guest experience season to season.

What every programme includes

Marine formulation developed in Seoul for salt, UV and hard water. The complete guide to yacht amenities →
Refillable packaging compliant with Law 8/2019 and the PPWR reuse pathway.
Full compliance documentation — CPNP registration, preservative efficacy testing, product information files.
The Operating System — stock, refill and compliance tracking, fleet-level.

Frequently asked questions

What is the difference between co-branding and white-label?

Co-branding presents the programme as yours alongside SOSOO and is the standard, included option. White-label presents it entirely as your own brand and is available as a paid premium add-on.

Can we develop a completely bespoke formulation and scent?

Yes — that is the Atelier tier: actives, texture, scent and packaging developed from a brief for a specific vessel or fleet, typically 14 to 20 weeks from briefing to first delivery.

Is there a minimum for a private-label programme?

It depends on the level and the vessel or fleet size. Start a brief with the vessel, cabin count and the level you want, and we scope it.

Do we still get compliance documentation on a white-label programme?

Yes. Regardless of branding level, the compliance ledger is SOSOO-owned and every product carries its full EU documentation.

Start a brief

Tell us your vessel, your fleet, and the level of branding you want.

Start a brief →